Objective:
Increase the conversion of qualified leads for Allstate’s insurance services while reducing the CPA.
Increase the conversion of qualified leads for Allstate’s insurance services while reducing the CPA.
Concept & Strategy
To drive engagement and increase conversions, this campaign leveraged native-style content that blended into social media feeds. By featuring real-world billboard placements, the ads captured attention by appearing "organic", everyday content, reducing ad fatigue and increasing relevance.
Targeting was refined to driving-related settings and specific states where similar billboards exist, reinforcing Allstate’s credibility and connection to daily driving experiences. This approach strengthened the brand’s association with auto insurance, making the ads more memorable and impactful for viewers.
Execution & Optimization
- Social Media: The campaign was strategically placed across paid social ads, email marketing, and targeted display to maximize exposure.
- Personalized State-Level Targeting: Ads were geo-targeted to key states where Allstate had high conversion potential, ensuring higher audience relevance.
- Highlighting Savings & Trust: The creative emphasized specific savings amounts ($468 average), leveraging consumer psychology to boost engagement and click-through rates.
- Reducing Ad Resistance: By mirroring organic content, the design and placement aligned with social media behavior, improving engagement and reducing resistance.
Campaign Performance Overview
Total Quotes Generated (Forms Completed): 1,230+
Cost Per Quote (CPQ): $107.98
Click-Through Rate (CTR): 0.5%
Conversion Rate (CR): 2.42%
KPI Improvements Vs. Previous Campaigns
Native-style visuals made the ads feel more organic, leading to higher engagement and a 22% CTR increase
-18% CPA reduction, increasing the efficiency of lead acquisition.
+35% engagement increase in video ads, demonstrating higher audience interaction.
+14% lead conversion growth in 3 months, validating that creative optimization improved traffic quality and intent.
This campaign successfully delivered on key client KPIs, demonstrating the power of native-style creative, strategic targeting, and data-driven insights to drive higher engagement, stronger brand recall, and increased conversions.
