THIS project involved collaborating with Heineken for the advertising campaign of their new non alcoholic beer, Heineken 0.0.
I proposed a solution to incorporate branding prominently at the beginning of the video to establish immediate brand awareness. To validate this approach, we partnered with Real Eyes to conduct a comprehensive study involving 500 participants. This study utilized eye-tracking technology to measure users' attention and emotional responses throughout the video.
The results of the study confirmed my initial observations: users were confused by the lack of clear branding and product messaging in the original video. In response, I developed a strategy to create a branded skin around the video, ensuring that the Heineken logo and messaging were prominent from the outset. Additionally, I included a clear CTA to drive conversion.
