Siem, a logistics company, needed a centralized platform for its internal operations team to manage orders, track shipments, and oversee transportation logistics. The existing tools were fragmented, unintuitive, and lacked real-time visibility, leading to delays, miscommunication, and inefficiencies in managing order lifecycles and shipment statuses.
As the UX/UI Designer, I owned the end-to-end design process, focusing on improving workflow efficiency and usability for Siem’s internal operations teams. I conducted interviews and task analysis with dispatchers and operations managers to identify bottlenecks, then created journey maps and wireflows to visualize core processes such as order creation, shipment tracking, and escalation. Using these insights, I designed interactive prototypes for dashboards, order management, and real-time status tracking, validating functionality through A/B testing and usability sessions with the operations team. I also crafted microcopy for critical actions, including notifications, error states, and status updates, to enhance clarity and reduce errors. Throughout the project, I collaborated closely with developers in Agile sprints, iterating on features and delivering scalable UI components optimized for both desktop and responsive web, ensuring a seamless and efficient internal platform experience.
DIseño UX | UI, copywriting, and prototyping Figma link
Solution
I delivered a streamlined internal logistics platform for Siem’s operations team, consolidating all order, shipment, and transportation data into a single, intuitive dashboard. Designed for desktop and responsive web, the platform featured real-time tracking, clear status indicators, and customizable dashboards, giving dispatchers and managers full visibility and control over their workflows.
Using Lean UX and iterative MVP cycles within Agile sprints, I collaborated closely with developers to test and refine features quickly, ensuring a scalable, efficient product. I also crafted microcopy for critical system actions (notifications, error states, and status updates) to reduce confusion and decrease user errors.
Using Lean UX and iterative MVP cycles within Agile sprints, I collaborated closely with developers to test and refine features quickly, ensuring a scalable, efficient product. I also crafted microcopy for critical system actions (notifications, error states, and status updates) to reduce confusion and decrease user errors.
Impact
The redesigned platform:
- Reduced task completion time by ~20% for order tracking and shipment updates.
- Decreased internal support requests by 18%, thanks to improved clarity and navigation.
- Increased satisfaction scores by 25% in usability testing, empowering Siem’s operations team to manage logistics with greater ownership and efficiency.
