I had the opportunity to work on AdvoCare’s social marketing and performance design campaigns, focusing on ad creatives that drive engagement and conversions. My role included designing and optimizing static and animated assets for product launches, seasonal promotions, and evergreen brand campaigns. Leveraging insights from social proof, and audience behavior, I created compelling visuals and copy that increased CTR and engagement. Through branded photography, influencer content, and urgency-driven callouts, I helped elevate AdvoCare’s digital presence, ensuring each campaign resonated with targeted audiences across Meta, TikTok, and other platforms.
Leverage Appetite Appeal
· Use high-quality visuals of flavors/products to spark interest.
· Highlight the taste experience to enhance consumer appeal.
Data-Driven Approach
· Insights from AdvoCare-specific learnings and champion feedback inform creative execution.
· Proven effectiveness: Since implementing this strategy, CTR increased from 0.16% to 0.28%.
